Programme 2024

FIRST DAY: NOVEMBER 20, 2024
SECOND DAY: NOVEMBER 21, 2024
20 NOVEMBER 2024
10:00 - 10:15
Official opening
10:15 - 11:15
Human resources: what future for what professions? What role for AI?
  • Marie-Claude Frossard (Territorial Director Haute-Savoie Léman France Travail)
  • Brice Duthion (Francophonie de l'innovation touristique (FIT))
  • Joseph Karam (Associate Dean Glion Institute of Higher Education - GIHE)
11:15 - 12:15
How can we train for tomorrow's tourism professions?
  • Dr. Stefano Borzillo (EHL Hospitality Business School)
  • Stève Delasoie (President of Hotel et Gastro Valais)
  • Bernard Lambert (Principal of the Lycée hôtelier Savoie Léman)
  • Marie Forestier (Vice-President of HotellerieSuisse)
12:15 - 14:00
Lunch
14:00 - 15:00
Tourism marketing between tradition and AI: what to choose? but should you choose?
  • Dr. Maggie Chen (EHL Hospitality Business School)
  • Céline Briod (Digital Director Geneva Tourism)
  • Jean-Jérôme Danton (KiXit Consulting)
  • Léa Dubuis and Prof. Roland Schegg (HES-SO Tourisme)
15:00 - 15:30
Tourist mobility: the success of GPX
  • Georges Oberson
15:30 - 16:00
Break
16:00 - 17:15
Towards resilient tourism: sustainable development, soft mobility, water management, environmental tourism contribution (ETC)
  • Dr. Alessandro Inversini (EHL Hospitality Business School)
  • Grégor Guzzo (Associate Director Antidots)
  • Anne-Sophie Fioretto (HES-SO Tourisme)
  • Myriam Mermod (Director PERET - Pays d'Enhaut Region economy and tourism)
17:15 - 19:00
Cocktail reception
21 NOVEMBER 2024
09:00 - 09:15
Tourism in Montreux
  • Jean-Baptiste Piémontési (City Councillor Montreux)
09:15 - 09:30
Challenges and issues facing tourism in the Canton of Vaud
  • Isabelle Moret (Councillor of the Canton of Vaud)
09:30 - 10:15
The Confederation's tourism strategy and prospects for the Forum Tourism Switzerland 2024
  • Martin Saladin (Vice Director SECO, Head of the Promotion Sector)
10:15 - 10:45
Break
10:45 - 11:00
Strengthening Geneva's tourism network: "Relationship Managers"
  • Adrien Genier (General Director, Geneva Tourism and Conventions)
11:00 - 11:15
Analyses and objectives of Switzerland Tourism
  • Corinne Genoud (Member of the Executive Board of Switzerland Tourism)
11:15 - 11:30
Tourism organisations in France
  • Vincent Delaître (Director of Evian Tourisme)
11:30 - 11:45
State and prospects of tourism worldwide
  • Miguel Sanz (President European Travel Commission) - by video
11:45 - 12:00
Outlook for the ‘Acteurs Tourisme Léman’ (ATL) network and review of the 2024 Seminars
  • Laurent Wehrli (Swiss ATL Coordinator)
12:00 - 12:15
A disruptive point of view to conclude
  • Prof. Michel Rochat (President of Vaud Tourisme)
12:15 - 14:00
Wine tourism priorities and closing aperitif