FIRST DAY: November 15, 2022
Second day: November 16, 2022
15 NOVEMBER 2022
10:00 - 10:15
Official opening

Jean-Baptiste Piémontési (City Councillor Montreux)

10:15 - 10:45
History of clips: Switzerland Tourism and Roger Federer

Martin Pally (Head Campaigns Switzerland Tourism)

10:45 - 12:00
Round table of cross-border officials: Prospects and commitments, what regional promotion actions? How to strengthen collaborations?
  • Emmanuel Fragnière (Prof. HES-SO)
  • Lia Backendorf (Coordinator of the Via Mosel project, Luxembourg)
  • Vincent Delaître (Director of the Evian-les-Bains Tourist Office)
12:00 - 14:00
14:00 - 14:30
State and prospects of tourism in the world

Video: Alessandra Priante (Regional Director for Europe UNWTO)

14:30 - 15:30
Human resources: what solutions to fill the current shortage?
  • Roland Schegg (Prof. HES-SO)
  • Sonia Cid (Human Ressources Director EHL)
  • Gilles Meystre (President GastroVaud)


15:30 - 16:00
16:00 - 17:00
The energy crisis in tourism - measures and proposals
  • Stéphane Genoud (Prof. HES-SO)
  • Nicole Brändle Schlegel (Management Hôtellerie Suisse)
  • Berno Stoffel (CEO of Cableways Switzerland)
17:00 - 17:30
Presence Switzerland : an example of global promotion between politics and tourism

Nicolas Bideau (CEO Presence Switzerland)

17:30 - 18:00
The Canton of Vaud's commitments to tourism

Isabelle Moret (State Councillor, Head of DEIEP)

18:00 - 20:00
Cocktail reception
16 NOVEMBER 2022
09:00 - 10:00
Reflections on innovation in tourism
  • Winnaretta Zina Singer (Head of Innovation Pole, EHL)
  • Roman Haller (Bookplan)
  • Mateusz Wojdyło (ShareP)
10:00 - 11:00
Culinary Tourism, tourism of taste
  • Yann Stucki (Swiss Wine Tour/ Fondation du Goût)
  • Dany Stauffacher (CEO & Founder Sapori Ticino)
  • Christian Tammegger (Slow Food Travel Marktplatz Mittelkärnten)
  • Josef  Zisyadis (Director Fondation du Goût)
11:00 - 11:15
11:15 - 11:45
Current topics and priorities of federal tourism policy: Focus on the implementation of the Confederation's tourism strategy

Richard Kämpf (Head of the Tourism Section at SECO)

11:45 - 12:15
Tomorrow's tourism between real and virtual

Pablo Garcia (Director of Spark Crans-Montana, Innovation Sphere by Les Roches)

12:15 - 14:00
14:00 - 14:20
Complementarity and cooperation between city and country, example of Basel, Capital of Culinarity 2022, and PRE project “From City and Country”

Lukas Kilcher (Director of the Ebenrain Center for Agriculture, Food and Nature)

14:20 - 14:40
Culinarium Alpinum: a centre of competence for the culinary heritage of the Alps, strategy and significance for the region

Horst Lichtner (CEO Stiftung Keda)

14:40 - 15:00
Candidature of the Alpine Culinary Heritage to the UNESCO Intangible Heritage: state of play and perspectives for tourism

Valentina Zingari (Ph.D. Cultural Anthropologist)

15:00 - 15:30
Questions and break
15:30 - 15:50
Gastronomic tourism: the logistical challenges of supplying regional products in short circuits

Andréas Berney (Founder Citylog Sàrl)

15:50 - 16:10
The importance of gastronomy in tourism and networking of actors to promote it

Michel Rochat (President Vaud Promotion and Office des Vins Vaudois)

16:10 - 16:30
Storytelling : the importance of the story around the professions of the land to enhance the value of the local area in a tourist perspective

Cindy Guignard (Co-director Terre & Nature Publications SA)

16:30 - 17:00
Tourism and regional products, how to turn them into a competitive advantage!

Round table with speakers

Networking aperitif
The afternoon sessions on Wednesday 16 November are organised by the Grands Sites de Goût in collaboration with MITF.