Welcome and Opening
- 09:30–10:00 – Participant registration and welcome
- 10:00–10:15 – Official opening – Jean-Baptiste Piémontési (Municipal Councillor of the Commune of Montreux, in charge of Economy, Culture, and Tourism)
Cross-border and Lakeside Tourism
10:15–11:15 – Challenges and opportunities of cross-border tourism
- Rafael Enzler (President of St. Gallen-Bodensee Tourism)
- Pietro Beritelli (Professor at the University of St. Gallen)
- Frédéric Delachaux (Secretary General, “Léman sans frontière, 30 Years of Cross-Border Cooperation”)
11:15–12:15 – Lakeside versus seaside tourism: challenges and opportunities
- Laurie Souvignet (Managing Director, Aix les Bains Riviera des Alpes Agency)
- Rémi Planton (Director of the Bisca Grands Lacs Tourist Office)
- Joseph Karam (Professor GIHE)
Lunch
- 12h15–14h00
Sustainable Tourism and Perspectives
14:00–15:00 – Sustainable tourism in the face of overtourism: beyond the slogan, what reality, what impact, and what developments?
- Amélie Keller (Flagship Project Coordinator at EHL Hospitality Business School)
- Anne-Sophie Fioretto (Project Manager, HES-SO Tourism Valais/Wallis)
- Rodolphe Barbaroux (Sustainability Development Consultant)
15:00–15:20 – Presentation of the Rochers-de-Naye project
- Yves Marclay (CEO of MOB/MVR)
15:20–15:45 – Break
Digitalization
15:45–16:45 – Ever more digital tourism driven by artificial intelligence? How far and with what benefits?
- Dr. Maggie Chen (Associate Professor at EHL Hospitality Business School)
- Dr. Jean-Claude Morand (Author and Speaker specialized in e-tourism, Annecy)
Cocktail reception
Welcome
- 08:30–09:00 – Participant registration and welcome
Perspectives on Tourism: From Local to International
Region and Swiss Cantons
- 09:00–09:15 – Tourism in Lausanne – Davy Jansegers (Head of Business and Development Department, Lausanne Tourism)
- 09:15–09:45 – The digital customer experience: development, quality assurance, and added value – Mathieu Jaton (Director of the Montreux Jazz Festival)
National Level – Switzerland
- 09:45–10:10 – Tourism strategy of the Confederation and perspectives for the Swiss Tourism Forum 2025 – Nathalie Lutz (SECO)
- 10:10–10:30 – Break
- 10:30–10:45 – Analyses and objectives of Switzerland Tourism – André Hefti (Chief Marketing Officer and Deputy Director of Switzerland Tourism)
French Border Region
- 10:45–11:00 – Tourism vision in Ain – Véronique Baude (First Deputy Mayor, Divonne-les-Bains)
- 11:00–11:15 – Tourism vision in Haute-Savoie – Patricia Mahut (Elected representative of the department and Vice-President of Haute-Savoie Mont Blanc)
International Level
- 11:15–11:30 – Status and perspectives of global tourism
Sectoral and Cross-cutting Topics
11:30–12:15 – Wine tourism: a driver of high value-added economic development
- Michel Rochat (President of Vaud-Promotion)
- Gilles Meystre (Vice-President of GastroSuisse)
- Josef Zisyadis (Director of the Fondation du Goût)
12:15–12:30 – Perspectives of the Léman Tourism Network (ATL) and review of the 2025 seminars – Laurent Wehrli (Switzerland Coordinator of the “Acteurs Tourisme Léman” (ATL) Network)
Closing
- 12:30–14:00 – Standing lunch buffet
- 14:00–16:00 – General Assembly and meeting of “Léman sans frontière” (LSF) – by invitation