Welcome and Opening
- 09:30–10:00 – Participant registration and welcome
- 10:00–10:15 – Official opening
Cross-border and Lakeside Tourism
- 10:15–11:15 – Challenges and opportunities of cross-border tourism
- 11:15–12:15 – Lakeside versus seaside tourism: challenges and opportunities
Lunch
- 12h15–14h00
Digitalization
- 14:00–15:10 – Ever more digital tourism driven by artificial intelligence? How far and with what benefits?
- 15:10–15:30 – Break
- 15:30–16:00 – The digital customer experience: development, quality assurance, and added value
Sustainable Tourism and Perspectives
- 16:00–17:00 – Sustainable tourism in the face of overtourism: beyond the slogan, what reality, what impact, and what developments?
Cocktail reception
Welcome
- 08:30–09:00 – Participant registration and welcome
Perspectives on Tourism: From Local to International
Region and Swiss Cantons
- 09:00–09:15 – Tourism in Lausanne
- 09:15–09:30 – Presentation of the Rochers-de-Naye project
- 09:30–09:45 – Tourism challenges and issues in the canton of Valais – Christophe Darbellay
National Level – Switzerland
- 09:45–10:10 – Tourism strategy of the Confederation and perspectives for the Swiss Tourism Forum 2025 – Nathalie Lutz, SECO
- 10:10–10:30 – Break
- 10:30–10:45 – Analyses and objectives of Switzerland Tourism
French Border Region
- 10:45–11:00 – Tourism vision in Ain
- 11:00–11:15 – Tourism vision in Haute-Savoie
International Level
- 11:15–11:30 – Status and perspectives of global tourism
Sectoral and Cross-cutting Topics
- 11:30–12:15 – Wine tourism at a crossroads?
- 12:15–12:30 – Perspectives of the Léman Tourism Network (ATL) and review of the 2025 seminars – Laurent Wehrli
Closing
- 12:30–14:00 – Standing lunch buffet
- 14:00–16:00 – General Assembly and meeting of “Léman sans frontière” (LSF) – by invitation