13 NOVEMBER 2026
08:30 - 09:00 Welcome
09:00 - 09:15 Opening
09:15 - 10:45 Digital transformation & data: from diagnosis to action
- From diagnosis to action: presentation of the Digital Transformation Canvas for DMOs – Roland Schegg (HES-SO Valais)
- From data to action – The real challenges of becoming a data-driven destination – Malik Hammoutène (Vaud Promotion)
- Data in practice: what a destination now decides differently thanks to TOURIA – Arash Bodaghee (Calyps) & Grégoire Chappuis (Montreux-Vevey Tourism – project partner)
10:45 - 11:15 Coffee break
11:15 - 11:45 Reinventing tourism in the Alps and around Lake Geneva: from visitor numbers to territorial relevance
- Julie Legros, Thonon-les-Bains
11:45 - 13:00 Destination under pressure: how to prepare for tomorrow’s crises and opportunities?
- Anticipating risks and strengthening destination resilience: identifying vulnerabilities, risk management and crisis preparedness – Emmanuel Fragnière (HES-SO Valais)
- Thinking the unthinkable: foresight and disruption scenarios (anticipation methods, disruption scenarios and preparation for uncertainty) – Quentin Ladetto (Armasuisse Science and Technology)
- Designing concrete responses through Service Design (Turning opportunities into user experiences) – Service Design students, HES-SO Valais-Wallis, under the guidance of Professors Benjamin Nanchen and Michael Moret